The Isaac Standard
Brand assets, logo files, color palette, typography, and usage guidelines. Everything you need to reference, write about, or feature the channel.
01 Logo & Mark
Download any of these as SVG by right-clicking the link. For raster (PNG) versions, see Section 06 or run the conversion script in the repo.
02 Banners
03 Color palette
04 Typography
05 Usage guidelines
- Use the mark on a contrasting background — ink on cream, mark-light on dark.
- Give it room — at least the height of the mark as clearspace on all sides.
- Use the SVG whenever possible for crisp scaling.
- Keep the wordmark italic on "Standard" — it's part of the brand.
- Recolor the mark or wordmark to colors outside the palette.
- Squish, stretch, rotate, or skew the logo.
- Drop shadows, glows, or 3D effects on the mark.
- Place over busy photography without a dark overlay or scrim.
06 About the channel
The basics
Name: The Isaac Standard
Founded: May 2026
Founder & lead reviewer: James Isaac Lee (byline: Isaac)
Web: theisaacstandard.com
Tagline: Honest gear, held to a higher bar.
What we cover
Independent consumer-tech reviews in five categories:
- Budget audio — headphones, earbuds, speakers under $200
- Smart home & frame TVs — hubs, lifestyle TVs, ambient gear
- Trackers & Find My — AirTags, Tile, accessories
- Mini PCs — small-form desktops for work and home labs
- Outdoor robots — pool cleaners, mowers, autonomous yard tools
One-liner (for use in articles)
Press contact
Editorial, product samples, partnerships: press@theisaacstandard.com
General inquiries: hello@theisaacstandard.com
07 Editorial standards
We publish our methodology and conflict-of-interest policy on the site. The short version:
- We buy most products outright; review units are accepted only when the brand has no editorial input and the unit's status is disclosed at the top of the review.
- One-week minimum hands-on testing before publishing. Longer for products where longevity matters.
- Affiliate links are disclosed on every page that contains them. Affiliate revenue never determines our recommendations.
- Sponsored content, when it occurs, is labeled at the top of the post and in the first 15 seconds of the video.
- No AI-generated experiential claims. AI may assist with drafting; lived observations come only from us.
- Corrections are flagged at the top of the affected post for the first 30 days.
Full methodology: theisaacstandard.com/how-we-test
08 For partners & PR
We're happy to consider products for coverage when they fit one of our five categories. A few ground rules so we don't waste each other's time:
- Sample units are welcome but never guarantee a positive review. If we don't think the product earns the recommendation, we'll say so — no exceptions.
- No pre-publication review. Brands don't see the review before it's live. Ever.
- Embargoed launches — we can honor reasonable embargoes when there's adequate test time before lift.
- Sponsored content is occasionally possible. It's clearly labeled. Honest assessment is non-negotiable; we don't publish sponsored coverage of products we wouldn't otherwise recommend.
- Affiliate-only relationships (no payment, just the affiliate link) are our default and require no advance arrangement.
Pitch: press@theisaacstandard.com